Wednesday, October 26, 2011
Conventional is a good fall-back position isn’t it?
Public relations practitioners in organisations conduct media scanning to analyse the changes in the environment and how these changes may have an impact on the organisation itself and its PR. And communication programmes. They therefore conduct simple programmes and shy away from conducting programmes or campaigns that put the organisations reputation at risk. Proper planning of a simple straight forward campaign/ activity will definitely guarantee the organisation a good fall-back position.